B2B performance marketing planning tool
B2B SaaS paid media scenario forecast
A free planning tool by ToJupiter that forecasts how much qualified pipeline your paid media budget should generate — across worst, base and best-case scenarios for channels like LinkedIn Ads and Google Ads.
Enter four assumptions per channel — monthly spend, target cost per lead, lead-to-meeting rate and average deal size — and the model calculates paid leads, SQOs, cost per SQO, net new pipeline and pipe:spend ratio in real time. The worst case is anchored to a 3:1 pipe:spend floor and the best case to a 10:1 target, so only cost per lead moves between scenarios.
B2B SaaS paid media benchmarks built in
Top-of-funnel cost per lead typically runs 80 to 150 pounds with 3-6% lead-to-meeting conversion; bottom-of-funnel demo requests run 250 to 600 pounds with 50-70% conversion. A healthy programme generates at least 5 pounds of pipeline per 1 pound of spend. The tool flags inputs outside these ranges so you can pressure-test your plan before committing budget.
Results export to Excel and Google Sheets, and any scenario can be shared as a pre-filled link. This tool requires JavaScript to run interactively.