The paid media horoscope
Your sign is your primary channel. A new reading every Monday, and one genuinely useful thing to do about it.
Conditions this week
The stars are loading. So is your conversion tag.
Choose your sign
A serious tool wearing a silly hat
Every reading here is a joke with a real tactic inside it. The forecast is astrology. The advice underneath is the thing we would genuinely tell a client running that channel this week, and the metric to watch is the one that usually explains the problem.
It refreshes every Monday. There is no signup, nothing to install, and we do not need your email to tell you your CPMs are rising, because everybody's CPMs are rising.
Why the channel is the sign
Anyone who has run paid for a few years knows channels have personalities. Google Search is a literalist that gives you exactly what you asked for, including the search terms you would rather not read aloud. Performance Max keeps its reasoning to itself. Meta is moody in a way that correlates suspiciously with retail bidding seasons. LinkedIn is expensive and knows it.
Those personalities are not mysticism, they are the auction dynamics and the defaults each platform ships with. That is the part worth taking seriously, and it is why the advice changes by channel rather than being one horoscope for everyone.
If you want the version without the jokes
We embed senior demand gen operators inside B2B SaaS teams, running these channels day to day and reporting on qualified pipeline rather than clicks. Same advice, considerably more specific to your account, and no astrology.
Want a forecast based on your data instead of the stars?
We embed senior demand gen operators inside B2B SaaS teams. Pipeline is the metric, not clicks.
Book a call